Advanced Interview Questions and Answers for SEO 2017

SEO Questions

1) What is SEO and introduce its types?
Search engine optimization or SEO may be a method of keep dynamical the position of an online page or website in a computer program results by exploitation keywords or phrases.
Two varieties of SEO are:
1. On Page Optimization
2. Off Page Optimization

2) What are the SEO tools do you use?
The SEO tools that I use are Google analytic, keyword search, Alexa, open site someone,

Google Webmaster.

3) What do you mean by Backlink?
The incoming links to your website or webpage is referred as Backlink.

4) What are out certain Links?
The outbound links area unit our web site links to different webpage or web site.

5) Can you tell Maine one thing concerning Googlebot?
To index a webpage Google uses the Googlebot software. Caching, Crawling and categorisation of a webpage are done through Googlebot by grouping details from that webpage.

6) What is Cross linking and what are the operate of Cross linking?
1. Cross linking is used to refer the method of linking one web site to a different site and supply a way to enable the accessing thereto.
2. It provides the users with reference sites that consists the content related to the search.
3. It doesn’t would like to be in hand by a similar person because it provides the ways that have been built on the web.
4. It serves the purpose to display the page on the computer programs exploitation search engine optimization techniques and ways.
5. The site ranking is calculated on the idea of the connection of the sites so it’s
reflected on the search engine.
6. It uses SEO tools that provide reciprocal links and inward links that will be used as our


7) What is the most purpose of using keyword in SEO?
Keyword is a single word, and while a combination of these keywords makes phrases. These keywords or phrases are used by the search engines to populate the topics over the web. Search engine stores keywords within the database, and when search is done, it will return up with the best possible match.

8) Can you mention the functions of body content relevance?
When ever there is a text that doesn’t have images on the online page is referred as body content relevance or non-image text. It helps in good improvement of the sites and conjointly to improve your ranking in the computer program.

9) What are Spiders, Robots and Crawlers and what are their functions?
Spiders, robot and crawler, they are all same and referred by totally different names. It is a software program that follows, or “Crawls” different links throughout the web, and then grabs the content from the sites and adds to the search engine indexes.

10) What does it mean if nothing seems on doing search on the domain?
On doing search on your domain and if nothing appears then there area unit 3 prospects.
1. May be the location is illegal by search engines
2. May be no index by search engines
3. Some canonical issues

11)What is keyword stemming?
The process of searching for the basis word from the search question is referred as keywords stemming.

12) Name some SEO blogs that you frequently read?
1. Jimboykins
2. Search Engine Land
3. SEOSmarty
4. MOZ
5. Search Engine Journal

13) What do you mean by Cloaking?
Cloaking is a deceptive way of optimizing search. In this technique a distinct content are going to be searched by the search engine than what’s presented or searched by the users.

14) How several kinds of Meta Tags ar there in SEO and what ar their characters limits?
There are 2 sorts Meta tags in SEO.
1. Description Meta tag with 150 characters limits
2. Keyword Meta tag with 200 characters limits

15) How several characters limits in Title tag?
We will add seventy characters in title tag.

16) What is Google Sandbox?
Google sandbox is an unreal space wherever new websites and their search rating ar place on hold until they prove worthy for ranking. In other words, it checks the standard of the web site.

17) Tell me one thing regarding Black Hat SEO?
In order to urge a high ranking in computer programmed result page, websites go for various strategies and techniques which are characterized by 2 classes. One method that is acceptable by search engine guidelines is renowned as White Hat SEO, while the alternative methodology that isn’t acceptable by search engine guidelines is thought as Black Hat SEO.

18) Name few Black Hat SEO techniques?
1. Link Farming
2. Hidden text, etc.
3. Gateway or threshold pages
4. Cloaking
5. Keyword Stuffing

19) Can you differentiate between ‘nofollow’ and ‘dofollow’ link?
Nofollow links are not gone search engines larva and so can’t be cached or indexed. Dofollow link is a reasonably hyperlink and it passes through all search engines and it puts

an impact over page rank.

20) What is the difference between PR (page rank) and SERP (Search engine result
Page rank is calculated on the basis of quality inbound links from alternative web site or webpages to our webpage or a website. SERP (Search Engine Result page) is the placement of the web site or web-pages which is

returned by the search engine once a probe question or attribute.

21) Why the Title Tag in website is valuable?
Title tags are terribly essential in SEO, as it tells about the contents thereon online page. Through title tags only the search engine can tell the user, what is there within the page.

22) What is considered as a lot of vital, creating content or building backlinks?
Both ar necessary, creating quality content is equally necessary to building backlinks. Although, building backlinks are helpful in building authority to a web site and for ranking as well, quality content is the first component that’s thought of to be competent for ranking.

23) Can you mention the distinction between SEO and SEM?
SEM (Search Engine Marketing), it is used for the promotion of website through computer program Result Page (SERP) , while to optimize the search result of your webpage or web site SEO (Search Engine Optimization) is used.

24) How can you assure whether or not your SEO campaign is operating or not?
To check whether your SEO campaign is functioning or not, the first approach is to see the websites statistics, which tells you regarding the origin of traffic. The other manner of checking is to make a search supported the relevant keywords and key phrases and appearance for the search result. The number of search result can tell you whether or not your SEO campaign is functioning or not.

25) What is the meaning of competitive analysis?
Competitive analysis does the comparison, between the website i’m optimizing, and the website that is stratified extremely in search results.

26) What do you comprehend LSI?
Competitive analysis does the comparison, between the website i’m optimizing, and the website that is stratified extremely in search results.

27) What will be your next steps if your SEO strategies or technique doesn’t work?
My first try would to strive analysis the matter and resolve them step by step
1. Firstly I would attempt to see whether or not it’s a brand new project, and then prefer to re-check the key words.
2. Also, I would explore for relevant key-words which will be helpful.
3. Even though the webpage and web site has been indexed well and still not showing on the first ten pages of computer programme result page, then I would make some changes in page text, titles and description.
4. If website is not indexed well or born from the index, than it might contains
serious issues and re-work may be needed.

28) What is PPC?
PPC stands for Pay Per Click and is an advertizement campaign hosted by Google. It is segmented into 2 modules CPC ( value per click) and CPM ( value per thousand impressions) through flat rate and bidding respectively. In CPC, if the user clicks on the advert, only then the

advertiser can be charged.

29) What is 301 redirect?
It is a technique by which the user is redirected to new page computer address to previous page computer address . It is a permanent redirect and it is additionally helpful in directional link juice to new computer address from previous computer address .

30) What are Webmaster tools?
Webmaster tool is a service provided by Google from where you’ll be able to get backlink data,

crawl errors, search queries, Indexing information, CTR etc.

31) What is keyword density and what’s the formula for knowing keyword density?
From SEO point of read, keyword density will positively facilitate to face out your content from others. The formula to know the keyword density is ( Total variety of keyword/ total variety of words in your article) multiply by 100.

32) What is robots.txt?
Robots.txt is a computer file. It is through this file, it gives instruction to search engine crawlers concerning indexing and caching of a webpage, file of a website or directory, domain.

33) What will you are doing, for the company website you’re operating for, decides to move all the contents to new domain?
The first step would be to update the previous web site with a permanent send to new page for all the pages. After that, I will take away the previous content from computer program so as to avoid

duplicate content issues.

34) Can you optimize the web site that has pages in millions?
From SEO point of read, for dynamic website, special additional SEO stuffs have to be implemented.
1. Good Internal link structure
2. Generation of dynamic title and description
3. Dynamic XML sitemap generation

35) What is the newest update in SEO?
The latest updates in SEO are:
1. Panda
2. Penguin

Bonus! 3 More!

36) What are the key aspects of Panda update?
Panda is to improve the search in Google. The latest version has focused on quality content,

proper style, proper speed, proper use of pictures and several additional.

37) What are the key aspects of sphenisciform seabird update?
Penguin is the code name for Google rule. Its main target is to decrease the ranking of that website that area unit violating the Google Webmaster tips. These guidelines area unit desecrated

by using black hat techniques like cloaking and stuffing.

38) How can you neutralize a unhealthful link to your site?
Through Backlink Quality Checker you can apprehend WHO links to your web site. Now, you have to go to ‘ Toxic link’ report, where you can notice all the links, that are harmful to your websites. If there is any link in ‘ Toxic link report’ that matches with the link on your web site, then you can remove it by victimization ‘Google Disavov tool’.